Blythe Lawton is a doer and a driving force behind commercialization of the First Associates brands. She understands client needs and how to make their customers feel connected and uses those skills to maximize communication and interaction for everyone. Ms. Lawton relies on her 20 years of experience to forge the best path forward to improve brand awareness, enhance corporate reputation and increase revenue. Her breadth of industry experience gives her the know-how to create custom solutions for clients across industries and her extensive start-up experience has been essential in the launch of several First Associates subsidiaries. Ms. Lawton excels at relationship-building and is an asset in managing the company’s diverse client portfolio.
Prior to joining the First Associates team, Ms. Lawton was focused on marketing & selling big brands including PowerBar, Nestle, P&G, Toyota and Honda. She also spent 6 years in the biotech industry leading marketing efforts at Exagen Diagnostics and several genomic startups in addition to running her own successful consulting company.
Ms. Lawton is actively involved in the San Diego business community, is a passionate communicator, enjoys being a part of local mentorship projects and is a published author. She earned her BA from Arizona State University.